Overview.
BrandDrive's Mailchimp integration means your customer list and your email marketing are always working from the same data. Customers added in BrandDrive appear in Mailchimp automatically, and business events in BrandDrive can trigger Mailchimp campaigns and automations in real time — so your marketing responds to what your customers actually do, not what you remembered to export last week.
BrandDrive's Mailchimp integration means your customer list and your email marketing are always working from the same data. Customers added in BrandDrive appear in Mailchimp automatically, and business events in BrandDrive can trigger Mailchimp campaigns and automations in real time — so your marketing responds to what your customers actually do, not what you remembered to export last week.
How it works.
When a customer is added or updated in BrandDrive, Mailchimp receives the record and adds or updates it in your audience automatically. When a BrandDrive event fires — a new purchase, a paid invoice, a lapsed customer — it triggers the Mailchimp automation you've configured for it. Your audience stays current and your campaigns stay timely without any manual work between the two platforms.
When a customer is added or updated in BrandDrive, Mailchimp receives the record and adds or updates it in your audience automatically. When a BrandDrive event fires — a new purchase, a paid invoice, a lapsed customer — it triggers the Mailchimp automation you've configured for it. Your audience stays current and your campaigns stay timely without any manual work between the two platforms.
How to configure.
From BrandDrive's Integrations settings, click Connect next to Mailchimp and authorise the connection using your Mailchimp account. Select which BrandDrive customer fields map to your Mailchimp audience fields, then configure which BrandDrive events should trigger Mailchimp automations. Your customers start syncing immediately.
From BrandDrive's Integrations settings, click Connect next to Mailchimp and authorise the connection using your Mailchimp account. Select which BrandDrive customer fields map to your Mailchimp audience fields, then configure which BrandDrive events should trigger Mailchimp automations. Your customers start syncing immediately.
